ITEM: Marvel is killing the popcorn movie. Furthermore, it doesn’t care. And Avengers: Age of Ultron is proof.
So says
this op/ed piece in Wired, which is not a diatribe against popcorn films, but against the approach that Marvel has taken to them, and the effect it’s having on the overall popcorn-film genre.
I don’t agree that A:AoU will have a
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